This campaign for the Alberta Veterinary Medical Association, was created to introduce new legislation for antibiotic use in the livestock industry. From the perspective of responsible animal owners, the concept of “I care…” created an engaging way to present the upcoming changes.
The colour palette reflects natural hues. The photography focuses on authentic and approachable subjects. The fonts are friendly but authoritative.
My role on this project was as Campaign Strategist (brainstorming the initial concept and outlining its execution) Art Director (coordinating with copywriter on content creation) and Graphic Designer (logo, ad and website design).