The Edmonton Humane Society enriches the lives of people and companion animals through animal sheltering, programs and services, and community engagement. They had many goals for their website. In addition to increasing adoptions and donations, the Edmonton Humane Society also wanted to attract volunteers (housing a portal for volunteer logins), raise awareness for events (with online registration capability), and host their online store. Because of the complex content, a large amount of time was spent on identifying user flows, content mapping, and wire-framing.
The overall feel is warm and friendly thanks to the slab font style, textured background and a vibrant, modern colour palette. An emotional connection with the viewer is created through photo rich layouts featuring adorable animals and happy pet owners. Information is organized with clear hierarchies, and simple navigation helps guide users through the site.
My role on this project was as Web Designer and I also worked extensively on site-mapping, content management, and wire-framing.